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AVI recognizes the importance of meeting enrollment goals in a timely and responsible manner. We have created a department dedicated to recruitment and retention. It is the practice of AVI to achieve our recruitment goals ethically and in compliance of ICH/GCP guidelines. Our local community is the most ethnically dense in the nation. Our catchment area (16 mile radius) of 3.1 million represents 40% African American, 30% Caucasian, 20% Latino and 10% Asian, with over 500,000 seniors. The AVI team is as diverse as the community we serve. Each AVI employee must complete "Ethnic Sensitivity in Research" training, as well as ICH/GCP training on "Patients Rights" and "Vulnerable Subjects". We are a CNS specialty site that serves the South LA area from within the city borders. Our location allows us to maintain long standing relationships with doctors, hospitals and local mental health agencies.
Community Outreach Program
Our Community Outreach program is made up of Doctors and Community Outreach Liasons and is designed not only to market our research programs to the community but also to help educate our community about participating in research.
Database
In addition to our active community marketing presence, AVI maintains a large in-house database. Our HIPAA compliant database consists of patients with Alzheimer's, Schizophrenia, Bipolar Disorder, Depression and Generalized Anxiety Disorder. Advertising
AVI has experience with all mediums of advertising. Over the years we have refined our advertising skills in local and city newspapers, mailers, periodicals, magazines and radio. We are committed to maximize the "response for the dollar". We are careful to allocate advertising dollars productively and never let unproductive ads continue. We also have experience teaming with large media agencies running centralized advertising campaigns. Retention Recruitment without retention is counterproductive. Our Community Outreach Liasons coordinate with the PI and CRC to assist with follow-up apointments, reminders, discharge planning, as well as other wrap-around services needed throughout the study. We strive to maintain a high completion rate. |